Your Credible Signal
for Integrity

Impact Inside helps buyers identify superior carbon credits from reputable developers of high-quality projects.

“Project documents are largely exercises in creative writing. Rather than judging the quality of projects by the quality of their creative writing, instead we should be judging the quality of projects on whether they actually change long-term social behavior.”

– David Antonioli, former CEO of Verra

Evolving from a Lemon’s Market

Distinguishing Quality to Build Trust

George Akerlof shared the Nobel Prize in Economics in 2001 for his explanation of a lemon’s market, where one party has significantly more information than the other, leading to inefficiencies. A “lemon” refers to a low-quality product, like a car with hidden defects. This asymmetry harms buyers and reputable sellers, while fraudsters benefit by misrepresenting products. Although government intervention can help, legitimate firms can also signal their integrity to consumers. Impact Inside addresses trust issues by providing a credible indication of integrity to credit buyers.

Impact Inside builds trust using objective data about project performance, collected continuously and transparently for the benefit of credit buyers and greater market efficiency.

Additionality and Adoption

See the relationship of carbon funding to the scale of project activities.

Durability

Monitor impact trends to predict the permanence of carbon storage resulting from long-term changes in social behavior.

Proof of Co-Benefits

Verify the continuous delivery of positive impact to people and the planet.

Improving Market Efficiency

What We're Not: Another Ratings Agency

Ratings agencies face challenges that can impede market efficiency, such as limited new information and potential conflicts with a “pay to play” model. This can lead to sellers misrepresenting the quality of lower-grade credits.

Impact Inside aims to address these issues by providing objective information that enhances market efficiency.By using Impact Inside, reputable sellers can clearly communicate their long-term change strategies and demonstrate ongoing progress, fostering transparency and building trust in the market.

Impact Inside addresses key challenges faced by voluntary carbon market (VCM) buyers, enhancing project quality and performance transparency to drive buyer confidence:

1 Enhanced Transparency and Trust

Theory of Change (ToC) Framework
Real-time Data & Transparent Metrics

2 Improved Project Quality & Risk Mitigation

Robust Measurement
Streamlined Data Collection

3 Simplified Reporting & Due Diligence

Standards-Ready Reports

4 Strong Communication & Storytelling

Deeply Customizable
Data-driven Storytelling

Impact Inside addresses key challenges faced by voluntary carbon market (VCM) buyers, enhancing project quality and performance transparency to drive buyer confidence:

1. Enhanced Transparency and Trust

Theory of Change (ToC) Framework
Real-time Data & Transparent Metrics

2. Improved Project Quality & Risk Mitigation

Robust Measurement
Streamlined Data Collection

3. Simplified Reporting & Due Diligence

Standards-Ready Reports

4. Strong Communication & Storytelling

Deeply Customizable
Data-driven Storytelling

Overall, Impact Inside helps project proponents, investors, and other stakeholders signal integrity and establish an unassailable level of trust. If Impact Inside were to be adopted at scale, the VCM would finally be in a position to achieve its societal promise and overcome the challenges that continue to limit its health and growth today.

See a demo tailored to you

See the platform in action, with project information like yours, and get answers to any questions you may have.

Credit Buyers

Your Credible Signal
for Integrity